Wednesday, September 13, 2006

Shifting Gears: Auto Manufacturers Warranties & Commerical Breakdown of Chevy 400

By Brian from

Shifting Gears for a monent, if you are a Motorsports and Car Enthusiant like I am, than both of these articles will caught your eye in one way or another.

On CarsCarsCars blog, they have compiled a list of the Current Warranties From Auto Manufacturers for the 2007 models after some recent talk among the big 3 that they might increase there warrenties.

My Take: Interesting numbers, the big 3 are basically the same with 3 yrs each, while Hyundai has the best warranty with basic at 5 yrs/60,000 mi and powertrain 10yrs/100,000 miles. One of the first things that I look in buying a new or pre-owned vehicle besides the price and make/model is a good regular or extended warranty, I will walk from a deal if theres no real warrenty. I have seen warrenties work great and others that don't, but now I will only buy a warrenty from the Auto Manufacturers themselves. Simply put, warrenty is the 3rd most important item in buying a vehicle, Most people I know keep there vehicle at least 5 yrs.

On, they have created a very detailed summary of the Commerical Breakdown of NASCARs Chevy Rock & Roll 400 at Richmond last Saturday Night.

Chevy Rock & Roll Race and Commercial Breakdown of 09-09-06:
Total number of commercials: 119
Total number of companies or entities advertised: 78
Total number of brief promos of products/services during the race broadcast: 17
Total number of companies or entities advertised in brief promos during the broadcast: 13
Total amount of time these brief promos take during broadcast: app. 2 min., 5 seconds
Restarts missed due to being away at commercial: 2

Start time to record race/commercial periods: 7:36 P.M.
End time to record race/commercial periods: 10:50 P.M.
Total minutes: 194
Minutes of race broadcast: 135
Minutes of commercials: 59

My Take: 30% of the TV Broadcast was commericals, 1 full hour of commericals, wow and that doesn't include during race promos and a company logo on the top ticker.

This brings up the topic more about what Marty Smith's Last Lap column on entitled, "Making sponsors, fans happy at the same time" Marty brings up the idea of -- a scrolling information ticker that remained atop the screen during commercial breaks.

On the other hand, My father suggested clear commericals -- see throught, fans can watch the race through the commericals,

Nevertheless, fans need something during commericals to keep us informed and tuned to that station of what is going on on track & during the race. Any suggestion? I like either idea, fans need something other than just commericals, theres alway changing the channel to another show or even the NFL. Get the picture, if ABC's side-by-side coverage type is out, then try something different, test it on fans and see what they think, you will hear its the chase thats on.

See Yeah!