Wednesday, November 23, 2005

Sample of a post for this site.

So what are we going to talk about here? Well each member has their own blog and can explain the philosophy behind it and where it fits in the blogosphere. Later on I hope to talk about topics of the day etc.

For mph we have two sites. The “main” site is actually
Then there’s the blog itself called mph blog at

The blog is a place for the magazine staff to talk shop and explain what those at the buff books really think of the cars they test. Since the magazine is in your face and unapologetic, a blog seemed to make sense.

The main site is where I actually spend most of my time updating the news that you’d see on other blogs like Jalopnik or Autoblog. I basically only add snappy subheads and let our wire services, photographers and the auto companies speak for themselves. I didn’t want to recreate Autoblog. On mph-online there is one less filter to go through to get the information. We instead focus on images and photography. Big honking images, that’s what we’re about.

Plus we have rights to all the material we use. So we don’t have to redirect to anyone else. We’re a content provider in that sense. A Jalopnik would link to us as a source for example. There’s also a ton of content from the print magazine itself. Daily updates help bring people in, but there is a ton of content on the site once you dig around. So our depth of session is really high. One of our main goals is to convert online readers into fans of the magazine and click the “subscribe” links and there’s nothing wrong with that.

Anyway, I hope that explains the philosophy behind the new site. I’d love to hear feedback from you guys on it and to hear why you created your own blogs/sites.


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